Comment Microsoft... (Score 1) 150
Microsoft should really consider a re-org that puts their consumer focused products(xbox, phones, etc... not the windows OS though) in a separate division with a different name.
Put aside all of your feelings for Microsoft and just consider for a second how terrible a name like Microsoft is when it comes to cool, fashionable devices. Micro... soft... that's not a name I'd like associated with any kind of status symbol purchase. Sure, it's fine in the enterprise software space where image is less important, but if they ever want to seriously consider competing in the personal electronics space they'll need to change not only their branding but their name.