it's not just an issue with 'upselling'. though certainly the company hopes to keep these people as customers, there's nothing dirty or underhanded about that- quite the opposite, i wish -more- companies put forth effort to reduce customer churn. TR is an MMO, the people who play this game really should understand that the majority of mmo's don't succeed long term, though i will admit TR went a bit quicker than most. generally, when this happens, you end up stuck. do not pass go, do not collect $200. Here, NCSoft is at least offering -something- it's a realization that it's a bad situation, but a company can't continue to operate an operation that isn't making, nor shows any signs of turning a profit. it's a "we're sorry we can't keep the game you want to play running, but here, have some time to get to know all our other games, and decide if there's something here you'd like to try before you leave."
the attitude that offering access to their entire online collection for 3 months, plus beta access an a month free of the new game they're producing is insulting.. is just well, insulting. assuming a user took up all that offer, and spent 3 months with CoH and L2, that right there is more than double to cost of the TR game purchase, and while it wasn't completely clear with L2, i did note that the digital DL was included with CoH, so there wouldn't even be a purchase required.
the idea of offering up the server software as a free item isn't highly likely. TR's engine has some unique features that would likely do well in another game, therefore, the program will likely stay in the hands of the creators to help prevent issues with any of those future products.
really, just lighten up.