Comment Re:They now have a vested intrest in not spamming (Score 1) 151
This is very, very slowly getting through to the managers, though.
I had a boss not too long ago who simply assumed that everyone who ever bought a product wants to get our newsletter. I warned him that we might end up on blacklists, he chose to belittle my being a scaredy-cat and ignore me.
Last I heard is that he's fighting a losing uphill battle to get off the various spam blacklists because NONE of his emails get to their recipients anymore, and he noticed that it's not building trust in a company when you have to phone a possible business partner who has a commercial spam filter to tell him that he has to dig through his spam for your mail.
Unfortunately most businesses seem to realise this is going to be a problem, and rather than not sending spam in the first place, they just ensure it comes from different mail servers and a different domain to their normal operations.
If you are a business you HAVE to. From the start I made my mailing list completely opt-in. That doesn't stop AOL users from using the spam button instead of the prominent link at the top that gracefully removes them from the list. You can't have customers not receiving order confirmations or order updates or have business email blackholed because some webmail users decide they don't want your mail anymore.