This seems good in theory, however, of late I've found myself just using USB3 hard drives and thumb drives to do the same far more quickly and easily. And since a typical 2.5" hard drive is equivalent to 20+ blu-ray disks, they consume far less space, and it's far easier to manage larger subsets of your collection in bigger bundles.
Sneaker net is also quicker and easier with high density hard drives, as people like to make copies of things they receive, and mounting a hard drive and copying what they want is far simpler than the effort of sorting through multiple disks. Unless of course you're just sending a single file or two, and for that we have tiny reusable thumb drives (or Dropbox and the like for those that only seem to exist online).
There might be a niche market for people that create endless videos with their cameras, and like to distribute them to multiple friends at low cost. But, that is equivalent to how blu-ray is being used now. It will also dwindle with the current trend as people with tablets/netbooks/etc stare at you strangely as you try to give them the disk, and ask you if you'd kindly send them a Dropbox link.