But it kinda is about mobile... taking marketing and design attention away from the desktop. The old saying goes, "rob Peter to pay Paul". Microsoft is, at best, neglecting the desktop and at worst making it suck, in order to support and even market their mobile platform... a mobile platform that nobody except Microsoft has any reason to care about.
I couldn't care less about Microsoft mobile. Between iOS and Android, there's not anything I see missing. If Microsoft would simply target and support those platforms for their Office/Exchange ecosystem, they might do pretty darn well. What's the need for yet another platform and OS, except blind greed for some pie-in-the-sky cashola App store?
What I do care about is the desktop, cause that's where me and most of the rest of the world get their work done. And it's not just that Microsoft is blatantly attempting to use their desktop penetration as a billboard to advertise and acclimate a captive audience the new mobile product... bolt a Start Screen and some touch capabilities and Metro compatibility on to Windows 8 or 10 and there probably would be no problems. What's so exceedingly frustrating, maddening, is what they arbitrarily, unilaterally take away.
They chose to yank the Start menu because, well, they just did. Drop a bunch of essential control panels and preview apps, even mail, and replace them with Metro apps because, well, there it is. Just like with the Ribbon in Office, they just chose to yank out the "File Edit etc..." menus because, well, who cares why, users will just get used to it. Aero? Gone, without even an option to get it back, along with a lot of other customization options, because, what? A little transparency made some tablet out there run out of battery? People actually believe that?
I'd compare it to GM coming out with a control stick on all models instead of a steering wheel, because you know, it's better, but that doesn't go far enough 'cause we don't have to drive a Chevy. More like the IRS choosing to collect our tax returns in Latin from now on because, well, Latin is so classic. You can opt out until extended support for English runs out in 2020, but eventually English will be gone and you'll be doing it the new way or nothing.
And just like with Vista, there are plenty of shills, loyal members of the Ballmer-Youth declaring it's all great and get used to it and it's wonderful. I don't understand these people. They're either getting paid by Microsoft, or they never actually USE Windows desktop for anything except as a launching pad for Steam or Chrome. For games or web-surfing, fine. You probably don't miss the Start menu and never really see much of the desktop-metro mess. Probably don't notice how ugly the boxy, non-Aero window decorations are, either, cause you're always in full-screen.
But if you actually have to get work done, have 5-20 windows in 4-8 different apps up simultaneously? For that, the Windows 8, 8.1, even 10 is an inexplicable step backward where Windows 7 works just fine and will continue to work until 2020, by which time Microsoft is either gone or putting out Windows 14. Maybe by then they'll have stopped making such stupid decisions and release a Windows 7.1 like they should have in the first place.