Comment How much should a content provider pay? (Score 1) 226
It seems slightly silly to me that the content providers have pay for their network access in order to offer their services, which they usually do for free. A contentless net is a useless net, so it would seem reasonable that a content provider get their connection at very cheap prices, at least. Of course this will never happen, but let's say, for argument's sake, that Google started to aggressively renegotiate their peering agreements. It would seem that anyone not willing to peer with them at dictated terms would be left with an unsellable Google-less Internet.
The smaller content providers obviously cannot do anything so straightforward without at least uniting their power first, but if they ever did, I think the ISPs would be the ones to fold first, after all they have to sell _something_ to the home customer.
Naturally, that would mean every web page instantly becoming uselessly heavy with ads and no concern for bandwith usage, so let's hope they never get around to it.
(Full disclosure: I work at a company that hosts several relatively large web services.)