I Love Bees (Score 1)

Interesting that a large enough group of that HALO crowd was interested enough to participate in the HALO 2 ARG, which many wrote off as viral marketing, but it was actually an incredibly elaborate meta game which was driven primarily by solving word puzzles. There was at least one that nobody ever figured out till after the game ended. Mind you, this is the drooling crowd of wii-hating FPS lovers.