The New York Times has an article on a first for pro gamers: network television coverage of a match. Sunday at noon EDT CBS Sports will be airing coverage of the World Series of Videogames. Events will include Guitar Hero II, Fight Night and World of Warcraft 3v3 Arena combat. The article explores some of the challenges of making gaming understandable on television: "The dollars are already quite mainstream. Americans bought about $13 billion worth of video game systems and software last year, more than they spent at the film box office (around $10 billion). Advertisers for Sunday's broadcast include KFC, Intel and the Marines. But for gaming to make it as a major-network TV sport, the big hurdle will be translating a medium that is by its nature meant to be experienced firsthand into a compelling hands-off spectator experience. It is a task that in some ways is no less daunting than that of the early baseball television producers who eventually realized that a camera way out in center field would provide the best view of pitches." Update: 07/28 23:19 GMT by Z : Fixed day of the weekend the show is on.