Your boss has a job to do. He/She may not like it any better than you like yours, but that's the job (and why it comes with a paycheck). Figure out what they are trying to accomplish and help them do it. If you do this, everything else mentioned above will fall into place. If you don't know what their goal is, ask. If you can't help them achieve it you need to either change yourself (maybe a little less ego) or find another boss.

By far the thing that bothers me most about text messages is paying for the privilege of receiving SPAM. If they pick a price point that puts an end to SPAM then this is a great step. But, I don't suppose that could happen. Given the money they make from the receivers, they'll make an exception for the spammers so they don't cut out that revenue.