And peddling too... ;-)
Seriously, we've heard this gripe before, and gotten over it just fine. They used to complain that it couldn't be done. Then the Roadster proved them wrong. Then they said it couldn't be repackaged for the "mainstream" luxury market, until Tesla started shipping the Model S. Then they said Tesla would never be able to ramp up Model S production to meet demand, until... well, they're still trying to catch up with the backlog of orders, but they are making progress.
And simultaneously they are also (finally) bringing the Model X to market and investing heavily in the Giga Factory to enable high-volume production of ALL electric vehicles, especially their own Model 3.
FTFA: "Tesla has lost its luster, he said, and could soon lose credibility."
Any investor who is so short-sighted as to sell off Tesla shares based on the incidental losses last quarter had no business buying those shares in the first place. Elon has been crystal clear about his plans for Tesla's development right from the beginning. If you're freaked out about strict GAAP losses at such an early stage of growth, then you don't have a realistic understanding of how such large (huge) capital-intensive enterprises bootstrap themselves. Such investors were just looking for a short-term capital gain, and wet their pants at the first sign of slow-down in Tesla's meteoric rise. Good riddance to them.
Bottom line: Tesla has a multi-thousand-customer waiting list for the Model S, and 20K reservations for the Model X... If you do the math, that's a couple BILLION in pent-up demand for a product that only Tesla currently provides. And lucky for them, they haven't even built those factories yet. So unlike the "major players" in the market, they don't have to "re-tool"... they're building from scratch, which gives them an advantage at least as big as the disadvantage you claim.