Or maybe it's that when you amortize the cost of a video game compared to most other forms of popular entertainment, video games work out incredibly cheaply per unit time of entertainment and so the total spend of a typical gamer per year is actually very low. Furthermore, perhaps you, or if not you then others it this thread, are basing your idea of getting "ripped off" by comparing the free market costs of goods (which is essentially what we have here, despite nonsense or hyperbolic claims of 'addiction') against the "piracy costs" as some of you have conditioned yourself that the cost of digital entertainment "should" be near zero.
I don't play many games. I'm a WW2 enthusiast and there haven't been many shooters lately. But in general for about the price of a decent restaurant meal I could get a WW2 shooter that would keep me occupied for 40+ hours (of my life that I can never get back, but that's a different story). I have no problem with this and I further have no problem in technological means to prevent against re-license - or have you all been asleep to what this has done to prices in the ios app market and also in places like steam?