Perhaps the new model could be something like what Cory Doctorow has done, in that textbook authors publish at physical book and, at the same time, release a free digital download of the textbook. That way, professors and students who felt like they needed the full versions could buy it, while those who don't need the printed version and/or can't afford it could simply download it. Of course, there might have to be incentives to buy the physical book, but, in my opinion, they should be limited to what is absolutely necessary to ensure that the publisher and author can actually make money; the free version should still be substantive.