Comment Advertisers agree to honor DNT (Score 1, Interesting) 383
Advertisers agree to honor DNT only from browsers that display the setting behind a door labelled "beware leopard".
It's bullshit anyway - any standard based on advertisers behaving ethically is a nonstarter. Apple's default no-third-party cookies seems worthwhile, if circumventable. Why not do more of that? If there are Moz people working on the DNT standard, I feel like they are being suckered.
If it's google's display advertising business you're concerned with, I don't really understand your concerns. If it's any of the many less scrupulous parties that you are concerned with, they're just going to ignore DNT.