Comment obligatory I.T. Crowd Reference (Score 1) 334
my first thought was of Jen in the I.T. crowd getting the task of "entertaining" the visiting executives
Second thought is that "good marketing" is also a great way to quickly kill a bad product - if your product doesn't "perform" (choose a metric any metric) then "good marketing" will have the unintended consequence of letting a lot of people find out that your product is worthless. These people will "get the word out" and ipso facto - yadda yadda yadda - good bye product/company
example: the whole dot com boom and bust
of course large amounts of money have been made by "good marketing" and mediocre/"good enough" products - (depending on your preference) Microsoft and/or Apple are great examples
as far as "booth babes" go - my guess is that this is a cyclical phenomenon (they aren't going to go away - because they generate "booth visits" - which is the point of going to an expo). It is possible that the whole convention/expo thing is becoming obsolete but that is another subject...