The truth is, ISPs need happy customers, or else they will lose them to other ISPs.
Uhh, which other ISPs would they lose the customers to? Very few communities have any sort of choice when it comes to broadband. So the wallet-voting you're proposing is for everyone to go without any sort of broadband access? Good luck with that.
There's nothing worse for your business than extra Santa Clauses smoking in the men's room. -- W. Bossert