Submission + - Search Engine Optimization (blogspot.com)
Flexsin writes: "Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found.
However, any search engine optimization company worth its salt can achieve high rankings of some sort. The true question is whether those search engine rankings are for targeted phrases that are in line with your overall marketing strategy. In order for your search engine optimization campaign to be truly successful, a search engine optimization company must understand your business, products and services enough that it can accurately promote them on the Internet.
Every SEO company should be interested in knowing what they are. These vital components of your marketing strategy can be a huge determinant in the key phrases that are targeted in your optimization campaign.
Most companies have certain products or services that are more profitable than others that they offer. Some companies may also have some new products or services that they are aggressively targeting. Without the knowledge of these facts, your search engine optimization company is likely to target all areas of your business equally. Clearly, this would not serve your company well if your marketing strategy was calling for phase-outs of certain product or service lines, a focus on higher margin business, or aggressive promotion of new offerings. Allocation of targeted key phrases must be in line with your marketing strategy in order for you to get the most out of the campaign, and a quality search engine optimization company will pursue the data that it needs to make a proper allocation.
Are your prospects already educated about your industry, or are they looking for solutions to a particular problem? Are they a mix of both? Your search engine optimization company should be asking you about the makeup of your client base. Targeting highly technical and specific key phrases (such as "email deliverability testing platforms") could attract highly-educated prospects, while targeting solution-based key phrases (such as "marketing through email") will target someone who is looking for a solution while not necessarily understanding exactly how it is provided. Does your marketing strategy have a preference as to which sort of prospect you seek? Is it a mixture of both? If so, what is the percentage breakdown? Your search engine optimization company should be asking you these questions in order to bring you the most qualified prospects."