Comment Re:Ads & paid use (Score 2, Interesting) 268
It's because ad supported doesn't actually work for any decent-sized service.
"Traditionnal" web ads that users have to click for them to generate revenue for the site may not work, but I think advertisers are (or will be) paying good money for one of Spotify's audio ads (in between songs, just like on radio). And they are more annoying than blockable text/image/flash ads, so they are a "better" insentive for the user to suscribe to the service (or to switch service, but if they manage to stay ahead of the competition most users will pay or continue waiting through the ads I guess).