'What do we get for that DRM?'
Did "we" vote on this? Let's look at their members list: Apple, AT&T, Facebook, Csico, Comcast, Cox, Google, Huawei, HP, Intel, LG, Netflix, Verizon, Yahoo!, Zynga and ... The Walt Disney Company. Seriously, are we really so daft that we sit here scratching our heads wondering why a consortium of those players and THE WALT DISNEY COMPANY ended up including DRM? REALLY? There is a bill known as The Mickey Mouse Act in regards to excessive copyright that was passed into US law. And we're wondering how Disney might have influenced DRM as an option in a standard ... they're on the list, folks! Pull your heads out of your asses!
And those are just the companies I recognize that have a serious amount of money to be made on DRM (hello, Netflix?!). If I examine closer, there are much smaller players like, say, Fotosearch Stock Photography and Footage that sound like they would gladly vote for DRM in order to "protect" their products/satiate content owners.