Yes, it feels like soon they'll devolve to blaming the consumers for daring to not consume their products. "This would have been a success if only more consumers jumped on board!" No shit, Sherlock. They took a chance in going in a new direction, and the lost the bet. Now they're just trying to use their size to muscle the change in anyway instead of backtracking, because that would be admitting failure.

The memory is always the first thing to go...

"Once Invisible Tracck comes within 20 miles (32 kilometers) of a cellular network it will 'wake up' and alert authorities." There is no reason for fancy EMPs or trying to trace the devices themselves... This doesn't do ANYTHING while out in the forest. It activates when it comes within range of a network. You could knock down every tree in the forest and this would do nothing until you actually move the lumber. The simplest solution would be to run a metal detector over each tree as it's loaded for moving. From there you either leave the offending tree there or search for and remove the device.

While I don't believe this is in any way viable to enforce, I think it would be hilarious to sit back and watch the aftermath.

In the EU, apparently all meat ingredients should be traceable as well. Why don't we just pull up *those* records and...oh wait, that's kind of the point of this whole mess... If horses are mysteriously ending up in consumer grade beef at this rate, I somehow doubt that the people doing it care much for those records either.

Thank you.