Look, PC sales are on the decline. This we all know. So MS decided to tackle tablets in a big, audacious way in order to increase their relevance in the post-PC era. And it might have worked...
HAD THEY NOT BEEN SO ARROGANT AS TO REMOVE THE GODDAMNED START MENU AND FORCED OLD PC HARDWARE TO USE THEIR TOUCHSCREEN UI!
Seriously, how difficult would it have been to do a quick hardware check upon install and say "hmmm, it looks like you have a keyboard, mouse and non-touchscreen monitor. Let's make Metro an icon on the classic desktop and boot to explorer.exe with a mouse-friendly start menu by default."
Personally, I think Windows 8 offers several welcome improvements over Win7. I installed the OS, downloaded and configured Classic Shell, and haven't so much as whiffed a Metro screen in at least 2 months on my PC. It's great for me, but I'm not your average Windows user! The masses are clueless and if you give them enough reason to dislike your product, you're doomed.
MS, you successfully borrowed Steve Jobs' arrogant decision-making skills, but failed to deliver on the other half of the equation: an overall better user experience.