Feed Engadget: The Engadget Interview: Jocelyn Vigreux, President of TomTom USA (engadget.com)
Filed under: Features, GPS, Interviews
GPS is becoming ever more prevalent in our lives -- the cost of a handheld unit has plummeted in recent years, more and more cellphones are coming with GPS built-in, and millions and millions of new cars ship with integrated nav units. So it seemed like a good time to sit down with Jocelyn Vigreux, the president of TomTom USA. He chatted with us about the company's recently-introduced MapShare feature, the new TomTom GO 720, and whether or not standalone GPS devices have a future.Thanks for taking the time to speak with me this afternoon. Tell me about MapShare.
Well, MapShare is a technology that TomTom is introducing that allows TomTom users to dynamically change map attributes directly on their device. There are five or six things that you can do right now. One is to offer block-by-block traffic directions for a given street; it's also possible to reverse traffic direction for a given street., change the name of a street, edit POI's by changing their position, changing their names, or changing a phone number.
This is something that's looking at navigation from just a step ahead. It's kind of Navigation 2.0. It is really empowering to users to create better maps. The second part of this, which brings all the power to this feature, is being able to not only share this with the community of TomTom users out there -- so I will be sharing my changes, I will be sharing what I have done on my device -- but I'll also be able to take advantage of what the rest of the community all around the world has done.
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