Comment Re:hah! (Score 2) 238
They will find a way to sell it eventually. The data is worth so much money that the temptation is just too high.
The only way out is see is to make the data availability to marketers a *service*, rather than a product. Do marketers really want your *personal* information or is what they really want the ability to target advertising to you based on your demographics, interests and behaviors? Doing the latter does not necessarily mean you have to possess the former.
What if Google or Facebook only provided their customers (i.e. the marketers, not us) with a query interface? Such as, "tell me how many people with such and such demographic attributes who bought item x also bought item y". And then provide another interface to tell Google/Facebook to "show this ad to people with these demographic attributes who bought item x and
Or is that what they're doing already?