Never forget it is all politic correctness. If they took such a decision it is more likely that they think there will be a sufficient amount of people to support them in it. For most people, violence is just BAAaaad. The point is that the average and very neutral Joe doesn't necessarily think nor has the same principles as the average anonymous coward on Slashdot does.

What do they mean by lost? Is it lost like "Lost in space", "Just lost The Game" or "Sorry, I *lost* my homework"?