I guess it depends on the volume of the sales.
Yes! This is what matters. Make sure your product is worth buying, and make it easy to try out for free.
We are members of IMSTA, which I think has a good policy towards piracy.
By word of mouth, do you mean the number of p2p sites your cracked software is distributed on? Thus, the more p2p. The more popular?
I'm not exactly sure what you mean, but people using our software are musicians, and they tend to collaborate with other musicians and talk about what tools they use, both online and offline.
Actually, I don't know why someone hasn't started putting in kill switch's in their software. If someone rips it off, and the developer finds out, the program deletes it self(was going to say delete critical windows file).
Because you will not turn these guys into paying customers, but you will spend time developing said switch, and make people talk bad about your brand as a bonus?
BTW, we are "indies". Completely owned by the founders, without external investors.