Moreover, from the Press Release:
The infant mortality rate in the United States is one of the highest in the industrialized world, and for the first time since the 1950s, that rate is on the rise. Each year in the United States, more than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday—signifying a public health crisis. Prematurity is often cited as being leading cause of infant mortality. Key predictors of a child's chances for survival are birth weight and gestational age. (emphasis mine)
Given this, providing information to young mothers with cell phones makes sense. While the Dilbert cartoon brings up valid points on using the internet for self diagnosis because you potentially can't trust the source of the data and might misinterpret it, this program does the exact opposite by creating a trusted source of information. In addition, the Dilbert article is critiquing corporate practices of cutting health care - what the hell does that have to do with limited government sponsored initiative to distribute specific information via cell phone to potentially low income individuals who can afford a cell phone but not health care since they work at a low paying job without benefits? In addition, they're partnering with the commercial sector so the costs are offset from taxpayers in exchange for the advertising and goodwill publicity for those partner companies.
Also, the word "gushing" in the summary should be a big tipoff (potential dogwhistle?) to the bias of the summary writer. If you read press releases at all, you'll know they tend to be either gushing, or defensive, or editorializing in some way. They're press releases, not pieces of journalism.