It turns out people don't really like preachy content. Which is what a lot of content nowadays is. That words seems an accurate descriptor for a lot of content nowadays.
Have you ever watched something "preachy" in your life? Of course you have. We all have. You know, with the tedious, over-the-top moralizing? Probably a lot of Christian content classifies.
But this is what "mainstream" content has become: preachy. And it turns out that people don't like "woke preachy" any more than they like "Christian preachy". It's all too cringey, repetitive, boring and, yes, unwatchable. And Netflix isn't alone; which is a reason why the value of a lot of other entertainment and news streaming services has also been falling.
Undoubtedly the economy is also a factor. In the face of inflation like this, of course a Netflix subscription would be high on the list of things people are going to cut. Russia is also a contributing factor, although it certainly doesn't cover enough lost accounts to cover the huge Q1 expectation gap. There are multiple reasons for the fall of Netflix, but -- love him or hate him -- Musk is right: content is the main reason.
Unfortunately it doesn't look like Netflix is externally yet ready to admit the real problem, which reduces the likelihood of them being able to course correct. It's hard to unaccidentally solve a problem that you won't acknowledge or seek to understand. Hopefully they're at least acknowledging the problem internally. Otherwise they're screwed.