The appeal is that with almost the same price as an Arduino you can have a Linux PC. Or the same price you pay for a Ethernet shield for that arduino, you have ethernet and USB connectivity.
And it's hacker friendly, but depends on what kind of hacker you are thinking. I am the kind of hacker that will get one RasPi, put a Linux on it, install OpenVPN, Transmission, ssh, plug a usb-wifi dongle, a external disk, and forget it on some corner of my house. And I will be happy.
If you are the kind of 'network security' hacker, you got covered too. With a USB dongle, a cellphone battery and a small circuit to drive the power to the RasPI, you will have a very small pentesting device, and you can conceal it as about anything: a book, a Starbucks cup, a Mc Donalds fries box, a toy. And you will have enough CPU power to crack any WEP connection. Add a 3G dongle, and you will have remote connectivity. Tape it under any desk, and you are done.
High altitude photography hacker? Good too. Put a pack of batteries on it, a decent sized SD-Card, a UD USB webcam, your favorite Helium balloon, a 3G dongle and a GPS dongle, and you will have beautiful pictures of the Earth from near space. And as soon as it lands, the coordinates can be sent to you by SMS.
But if you are a kernel hacker, or want to change the memory, or access the GPU for some crazy-fast simulation, you are out of luck. For that cases, buy a TI OMAP.
Useless? No, I don't think so... It's indeed very very useful for a price you pay for your dinner...