Aren't the costs mentioned by NYT fixed in nature?
Which means, if they are higher, it would just take longer to recoup.
Lets use a liberal estimate of these costs and say it was $2000.
A customer paying $60 per month, would pay it in 34 months. Even if $40 were going towards paying that costs, and $20 to cover variable costs, it would take 50 months to recoup.
Seem to me like a reasonable time before an investment starts making profit. If only the telcos would just stop abusing their customers and win their loyalty for that period.
Here's another thought, could it be the legal fees and the mismanagement overhead what's making the telcos less profitable?