Comment Re:Addressing only half the battle. (Score 5, Interesting) 397
> Her friend comes over and wants a copy and she gives it to them thinking nothing of it.
In our company, we call that "lead gen" and seek to encourage it. In the attention economy, trading marginal costs (literally zero, in your example) in exchange for a referral is good business. Many of those referrals won't become customers. But for the ones who do, the cost-to-acquire-customer is again literally zero. It helps to have good branding and more than one product. But this isn't rocket science.