My cynical suspicion is that have a datacenter in an underground oxygen-purged bunker is something you cost-justify under 'disaster recovery' or similar; but actually do because of a vague, gnawing, ill-defined dissatisfaction with the fact that your life is basically as safe as it is tedious. The same sort of thing as why really boring federal agencies build huge SCIFs and random suburbanites lovingly shop for tacticool accessories to cram onto their AR-15.
That aside, I assume that they got it for peanuts compared to the original build cost, since abandoned bunkers aren't terribly high-value real estate(and potentially turn into blighted little holes if you don't keep them locked and have a cop watch the entrance moderately closely), and a cold war bunker is probably nice and sturdy, trivial to provide physical security for, and not too much more inconvenient than a situation where equipment has to be taken upstairs by cargo elevator. The oxygen purge seems harder to justify except for the cool factor, though.