I don't get something in your reasoning - care to explain?
When Joe Shmoe downloads Corporation X's software from TPB, installs it and makes money using it, and they find out, they send a legal letter demanding that Joe removes the software and pays up $x (for very high values of x) or gets dragged through court (and ends up paying many times $x) for violation of the license. After that, Joe Shmoe is broke and Corporation X starts lobbying for new laws against software piracy.
When FooShmoo & Co. downloads Mr FLOSS Developer's GPL-licensed software from his website, puts it in their FooBox 2.0 and sells it without distributing the source code or allowing for its proper use, and he finds out, he first asks them to comply in an informal manner, then he tries to publicize the problem hoping that FooShmoo & Co. will comply to prevent bad publicity, and only when this fails, he goes to the FSF or the likes and asks for help, which usually means a legal letter demanding that they comply, or be dragged through court (and end up complying and paying the legal fees) for violation of the license. After that, FooShmoo & Co. can go on with its business and Mr FLOSS Developer is content that his rights as an author are finally respected.
And yet, you present the latter situation in a derogatory manner. Why?