First, it's intel's tech, not apples. Second, apple's pushed alot of good tech forward, maybe it's just that i'm not a bigot, but who cares who's pushing it?
Would you rather sony push it and rename it ilink2?
I'm sure you wouldn't have a problem with Google pushing it?
which makes your post, infuriating to me. Any company that brings it, even in a proprietary form will spur on innovation. I didn't hear anything about DLNA until Apple started pushing airplay. The rise of android can be easily traced to apple's iphone, and a very worried verizon wireless.
it's good for us all, ffs.