Submission + - Micosoft dossier on journalist leaks
Ludvig A. Norin writes: "Wired journalist Fred Vogelstein blogs about how he accidently got hold of a dossier on himself produced by Microsoft's PR firm, Waggener Edstrom. While it's not unusual for PR people to create background files on journalists, it's notable that this one leaked, and got commented by Waggener Edstrom's Frank Shaw and Wired Magazine editor in chief Chris Anderson. Makes for an interesting read — there's lots to learn from the inner workings of the Microsoft PR machinery."