The Laptop Hunters campaign is almost 4 years old, and completely irrelevant in this day and age when we're talking about perception of value, it costs just over $300 to buy into Apple's ecosystem and even less to buy into Google's..
I find it interesting that this tidbit was glossed over.
However, the scene wasn’t so rosy for Microsoft at the Mall of America in Minneapolis, where analyst Gene Munster of Piper Jaffray and team observed and tabulated traffic and sales at Microsoft and Apple stores. Microsoft saw 47 percent less foot traffic than the Apple Store did, and far fewer sales — 3.5 items per hour, compared with 17.2 items per hour at the Apple Store, as reported by Fortune’s Philip Elmer-Dewitt.
Most of the items purchased from the Microsoft Store were Xbox 360 games. During the two hours that the Piper Jaffray team observed the Microsoft Store, they didn’t see any Microsoft Surface tablets being purchased.