For years, I never bothered registering to vote, because I didn't think I could believe *anything* a political candidate said while campaigning. Put another way, it never mattered to me what they *said* their viewpoints were or policies would be, because too many just went and supported whatever special interests gave them the most money.
When people feel that they're no longer voting for what the talking heads are claiming, they start voting based on whatever they can grab on to in order to feel like they have *some* chance of being represented by their government. Sometimes it's religion, sometimes it's the person's home state, and sometimes it's, "Wow, a blue tie!"
I finally did register to vote when I felt the need to vote *against* a presidential candidate. I don't even remember who I voted for, but I most definitely voted against Bush in 2000 and 2004.
And yes, we as Americans should all be bothered to go look up the way candidates voted on every major issue in their career, rather than listening to what they are saying today. The problem is, that doesn't always tell the whole story. "X candidate voted against gun control, then voted for it!" What isn't spelled out is that both of those issues may have been tacked on to something altogether unrelated and more important, like declaring a war. Also, I really think most people don't do this research due to the aforementioned apathy born from a lack of feeling represented. It takes effort to be an informed voter, and people quit exerting effort when they feel that their work didn't really have any effect for them. Definitely not the way it should be, but it seems to be the case.
This file will self-destruct in five minutes.