Submission + - iPhone Media Blitz: Letterman, Leno, The Works! (appleinvestornews.com)
1. The iPhone blanketed network TV last week with coverage on all the network morning shows and evening newscasts. Jay Leno joked about it and, of course, David Letterman's Friday Top 10 List was "Top Ten Things Overheard In Line To Buy The iPhone."
2. A Google News search of iPhone headlines (at midnight PT Sunday) showed 17,126 articles.
3. AppleInvestorNews.com's database of stories with iPhone in the headline almost tripled for the week ending Sunday, July 1 (actually 2.8 times) from the week before.
4. Four of Digg's Top 10 most popular technology stories on Sunday night were iPhone related.
It got so big that some media started apologizing for repeatedly covering the story. Many reporters also referenced other media coverage as part of the story. This is a sure sign that coverage is peaking. So iPhone media mania will likely recede from broad-based consumer press over the next two weeks.
Apple took a PR risk orchestrating such an enormous media frenzy. The iPhone marketing was riding the good will of the iPod's cultural impact. If the iPhone was not as well received this past weekend, Apple might have squandered much of its golden image. That could still happen as the media — who love to raise something up, then watch it fall — will be on the lookout for negatives in the coming weeks. But if those negatives don't show up, the upside could be even more dramatic. That's what Apple is banking on.
Apple is in rare air right now, even for Apple."