I was ok with Google ads, because they were just a little box with some text links, no bulky images, no animation, no Flash, and if there was any Javascript in it, it was well-written and not a resource hog. (Eventually I gave up and let AdBlockPlus block them too, because collateral damage was easier than special-casing them.)
But Zedo, the folks with popunder windows? Kill them with fire, put all their domain names in /etc/hosts as 127.0.0.2, tell Firefox to block images from them, and block Javascript and Flash from anybody I could identify using a Zedo ad. (Same for X10.)
Doubleclick was an early ad company, and as far as I could tell, before Google bought them their slogan was "Be Evil. Buy Ads from the Dark Side, We've Got Cookies!" so I'd been blocking them in /etc/hosts for a long time.
So if Bad Guys were putting even more malware into Zedo and Doubleclick, that's just a reminder that blocking aggressive advertisers is a good idea.