Speaking only for myself, the only time I ever want to hear Product X does Y is when it is some unique
and new gadget. If it's been around for awhile, or has competitors, I don't want anything like that. No; not even comparative reviews of Product X versus it's competitors A, B and C. I get enough of that elsewhere thank you. The Plantronics video is an a, pure and simple. Maybe
/. didn't get paid, but it is exactly the kind of useless puff piece I hate. Many of us here have the engineering mindset, being exposed to a sales pitch in any media is usually boring at best, possibly torturous at worst. For a shallow piece, I want to know the product specs and I'm quite comfortable with a plain, unadorned table of raw numbers. For a more in depth piece, I want to know how it was made, what new principles or problems the engineers dealt with to make it. (examples below)
1) Current hard drives are using perpendicular magnetic domains, something I think Samsung was the key researcher in developing. All the major major hard drive companies are doing it now, so it really isn't a trade secret. Get me an interview with the engineering team that figured out how to lay down the media on the disk substrate in such a way to create those perpendicular domains.
2) Interview the guy who runs the computer system(s) at some observatory. Palomar, Mauna Kea, W.R. Keck, some place like that. I want to know how he got the job, how much data a typical nights viewing produces, how many Universities get that data, what about his job *he* thinks is cool, that sort of thing.
3) I hear James Cameron is sponsoring a dive to some new record depths. Don't do a piece on him! Do a piece on the submarine he and his team will be using, For the tour guide, use the guy who built it, someone who drives it. Pretty much anyone directly involved, knows what they are talking about, but are not someone who would usually appear on camera in some run-of-the-mill documentary.
4) if you cover a gathering, convention or conference, at the end include links to the people and organizations involved.
5) For that matter, maybe /. can do a table at a con or sponsor a con. (It'd be great to see /. sponsoring some Maker Faires or RapFab meets)
6) I'd like to see a video tour of the facilities well known websites are hosted at.
7) Once you have arranged to record some video with someone or somewhere, do what you do with the text based interviews. Ask us what parts we want to see, what questions we might like to ask. Use our input to help shape the direction and depth of the piece.
Frankly, when it comes to consumer products, all I really care about it the kind of stuff the PR, Marketing and Legal departments probably don't want me to see.