Comment Re:exclusive partnership (Score 1) 145
> Wow, you MS apologists just don't quit, do you?
>
>Here's the thing: If it was exclusive then what caused the exclusivity to change?
It's typically specified in the contract. MS probably demanded a period of exclusivity in exchange for the development/integration/distribution of making Netflix streaming available to their huge installed base of users. Netflix wanted to retain the flexibility to partner with anyone they wanted. So, they negotiated a mutually agreeable term of exclusivity.
This is very common in the software industry.