The idea is cool, but I would be really pissed if someone could put ads on my car without my consent. But how else will they rake in the money for the state? (Maybe make it optional and split the ad revenue with the driver?)
From the google bug tracker: "we (the UI design team) made the choice to purposefully remember incognito zoom levels."
Sounds like the intentionally gutted the security of the incognito mode for the zoom levels... Its one thing if its an oversight, but to do it intentionally reveals a total disregard for the privacy someone using incognito expects.
Those who can, do; those who can't, write. Those who can't write work for the Bell Labs Record.