Submission + - BSG Renewed For 4th Season?
BiteMyShinyMetalAss writes: According to the LA Times (reg required, SPOILER ALERT), the Sci Fi Channel is expected to announce on February 13th that Battlestar Galactica's 4th season will premiere in January 2008. Also of interest is discussion about the role of DVRs in calcuating viewship and advertising revenue:
Yay! I don't feel so guilty anymore :)
[Mark Stern, head of programming for Sci Fi] also pointed out that 510,000 additional viewers in the 18-to-49 demographic are watching the show on digital video recorders. They bring the total demographic average closer to 1.6 million, the show's highest numbers since Season 1.
Advertisers, however, do not yet pay for the playback ratings because the general assumption is that viewers watching recorded programs fast-forward through the commercials. It could be a crucial point for the channel, and Stern is hopeful that the business model is shifting.
"Who knows? This upfront season you might find that we can monetize that DVR usage," he said. "The important thing is when you add in the DVR numbers, the audience is there."
Advertisers, however, do not yet pay for the playback ratings because the general assumption is that viewers watching recorded programs fast-forward through the commercials. It could be a crucial point for the channel, and Stern is hopeful that the business model is shifting.
"Who knows? This upfront season you might find that we can monetize that DVR usage," he said. "The important thing is when you add in the DVR numbers, the audience is there."
Yay! I don't feel so guilty anymore