It's mainly a scam to increase revenue for registrars by getting people to buy $TRADEMARK.foo and $TRADEMARK.bar when they only really want to use $TRADEMARK.baz. And the recent proliferation of stupid TLDs has no positive benefits.
Clearly someone needs to be in charge of new TLDs. I mean, seriously, we've got
Seriously. We were fine with
I used to work at a TV station and we never did anything to alter the sound of any of the programming or commercials.
This is our complaint exactly. We would very much like you to alter the sound of the programming or commercials to reduce the volume. If you did this, we might actually let the commercials play without muting the system.
The most exciting phrase to hear in science, the one that heralds new discoveries, is not "Eureka!" (I found it!) but "That's funny ..." -- Isaac Asimov