Comment Re:Near-Death Experience of Saab (Score 1) 438
That is because Lincoln was not iconic. Mustang, Corvette, Camaro, these are iconic names. Any car so named is expected to live up to certain values. That is why the Mustang II was so reviled. It is also why the Ford Probe didn't replace the Mustang and get it's name back in the '80s. About a year out of coming to market, the marketers wised up and changed those plans. Further, GM, Ford and Chrysler have a long history of bringing models into other brands. Making the Mustang a Mercury Capri did not hurt the Mustang brand one iota.
Saab had a very strong identity in the 80's and 90s. This last decade made it almost completely non-interesting. Re-badging a Subaru that failed at paying even lip-service to that identity was offensive to those who loved Saabs. GM clearly simply intended to milk the Saab fandom for every penny and cast it off. This end is no accident.
Saab had a very strong identity in the 80's and 90s. This last decade made it almost completely non-interesting. Re-badging a Subaru that failed at paying even lip-service to that identity was offensive to those who loved Saabs. GM clearly simply intended to milk the Saab fandom for every penny and cast it off. This end is no accident.