Alexa drives me nuts. It uses a broken methodology to measure the internet and is, for reasons unclear to anyone, regarded as somehow definitive simply because it allows you to compare two sites with a single simple number. Its sampling methodology is flawed and the numbers it produces are meaningless. And if you want to help me prove this, please install their toolbar. Of course since most of you are Slashdot readers, most of you won't and that only helps prove my point. Read on for what I mean by all of this, and why it matters.

The Washington Post is reporting on a finding by London-based group Privacy International. In a new report, they find that Google has some of the worst privacy-protection practices anywhere on the web, giving them the lowest possible grade. "While a number of other Internet companies have troubling policies, none comes as close to Google to 'achieving status as an endemic threat to privacy,' Privacy International said in an explanation of its findings. In a statement from one of its lawyers, Google said it aggressively protects its users' privacy and stands behind its track record. In its most conspicuous defense of user privacy, Google last year successfully fought a U.S. Justice Department subpoena demanding to review millions of search requests."

finfife writes to tell us that GE has announced an advancement in incandescent technology that promises to increase the efficiency of lightbulbs to put them on par with compact fluorescent lamps (CFL). "The new high efficiency incandescent (HEI(TM)) lamp, which incorporates innovative new materials being developed in partnership by GE's Lighting division, headquartered in Cleveland, Ohio, and GE's Global Research Center, headquartered in Niskayuna, NY, would replace traditional 40- to 100-Watt household incandescent light bulbs, the most popular lamp type used by consumers today. The new technology could be expanded to all other incandescent types as well. The target for these bulbs at initial production is to be nearly twice as efficient, at 30 lumens-per-Watt, as current incandescent bulbs. Ultimately the high efficiency lamp (HEI) technology is expected to be about four times as efficient as current incandescent bulbs and comparable to CFL bulbs. Adoption of new technology could lead to greenhouse gas emission reductions of up to 40 million tons of CO2 in the U.S. and up to 50 million tons in the EU if the entire installed base of traditional incandescent bulbs was replaced with HEI lamps."The California legislature may want to revisit the wording of their proposed ban on incandescents (AB 722). How about mandating a level of efficiency rather than assuming that innovation can't happen?"

Algis writes to tell us the BBC is in the process of striking a deal with YouTube to allow BBC content to be posted on YouTube. Previously the BBC has demanded quite a few video be removed from the Google-owned video sharing site. "The deal between YouTube and the BBC however, is more interesting still, since YouTube is a global service that is completely free to all users. Shows cannot be downloaded from YouTube. Instead, they're watched online on the YouTube website, or the YouTube player is embedded in other websites for no cost to the user. This is the nature of content sharing that has seen YouTube grow from a company making no money, to a company worth almost $2billion to Google, in less than two years. Quite what the BBC-YouTube deal will entail is anyone's guess. It is highly, highly unlikely to include full-length current BBC shows. What could be possible is the addition to YouTube of much older shows, such as classics like 'The Young Ones' or 'Faulty Towers', in an effort to boost the shows' exposure and increase DVD sales of these shows."

Frequent Slashdot Contributor Bennett Haselton writes "I'm a Wikipedia junkie. There's nothing more fun than switching back and forth between reading about the history of human evolution, and following the latest speculation about the identity of the mysterious R.A.B. in the Harry Potter books, and Wikipedia is the best site to find it all in one place. But as a fan, it's always been frustrating for me knowing that Wikipedia could never improve beyond a certain point -- as it becomes more popular, it becomes more tempting to vandalize, and in turn becomes less reliable, a point that many have made already. That's why I'm excited that sites like Citizendium are approaching the same problem with a different model, one that could enable them to become what Wikipedia almost was, but which its intrinsic nature kept it from being: a central, reliable source of freely redistributable information about almost anything. The main difference is that Citizendium articles, after initially being built up through the same collaborative process that Wikipedia uses, will go into an editor-approved stage, at which point an editor (publicly identifiable on the article's history page) signs off on the accuracy of the article, and further edits also have to be approved by an editor."

musicon writes "A group of scientists at Purdue University have created a portable refinery that efficiently converts food, paper, and plastic trash into electricity. The machine, designed for the U.S. military, would allow soldiers in the field to convert waste into power. It could also have widespread civilian applications in the future. Researchers tested the first tactical biorefinery prototype in November and found that it produced approximately 90 percent more energy than it consumed."

xtracto writes "I just returned from buying certain Linux magazine. While looking at the 'Computing' stand in the library, and right after I grabbed a copy of the Linux magazine, a guy asked me if I used Linux. After that, the man told me he had tried to use Linux, but he had found it difficult. I told him the first things that came to my mind: that it depended on the distribution (he tried Kubuntu). I recommended him to look for a Linux User Group near his hometown (he told me he didn't live near a city). What would you tell these kinds of people? Not so long ago, and to my surprise, a relative who is completely computer illiterate started talking about Linux, but the general thought is that 'it is harder than Windows'. How do you advocate Linux to people who are more comfortable using Windows?"

fr8_liner writes "In an unusually candid interview with Newsweek Bill Gates lays it all on the line, bragging about the benefits of Vista, ragging on Apple for their 'I'm a Mac' ads, and claiming primacy in a number of features shared by Vista and OSX. Specifically, it is Mr. Gates' opinion that the Apple adverts are misleading if not untruthful. He makes the claim that 'security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine.' The interview also touches on the future of Microsoft and Operating systems, and some of the company's plans for internet-based computing."