Comment The Articles Intel Dropped the Site For (Score 5, Informative) 724
For anyone interested, here is a link to the article Intel pulls ads from Gamasutra over. It is
'Game culture' as we know it is kind of embarrassing -- it's not even culture. It's buying things, spackling over memes and in-jokes repeatedly, and it's getting mad on the internet.
... It's young men queuing with plush mushroom hats and backpacks and jutting promo poster rolls. Queuing passionately for hours, at events around the world, to see the things that marketers want them to see. To find out whether they should buy things or not. They don't know how to dress or behave.
... Traditional "gaming" is sloughing off, culturally and economically, like the carapace of a bug.
... These obtuse shitslingers, these wailing hyper-consumers, these childish internet-arguers -- they are not my audience. They don't have to be yours. There is no 'side' to be on, there is no 'debate' to be had.
About ten or so articles like this appeared over the course of a few days at the end of August across most of the top game news sites. Apparently, a lot of gamers were upset enough to write into site advertisers to request they stop sponsoring the offending site with ads. Intel have evidently made a dash for the door out of a building the owners have decided to set on fire.
The author of the piece, Leigh Alexander is a described feminist critique of video games and video game culture, as well as wider "geek" cultures. Her personal views on geeks and their fandoms are
Why do you sometimes mock 'nerds' and 'gamers' so virulently? Isn't that the same kind of bullying you rail against?
... Self-identified nerds are often so obsessed with their identity as cultural outcasts that they are willfully blind to their privilege, and for the sake of relatively-absurd fandoms â" space marines, dragons, zombies, endless war simulations â" take their myopic and insular attitudes to "art" and "culture" with tunnel-visioned, inflexible, embarrassing seriousness that often leads to homogeneity, racism, sexism and bullying.
Nerds escaped high school. Some of them made millions making video games. Digital literacy doesn't make you special anymore, it makes you baseline employable. Fantasy is on mainstream cable.
... The fact you got a Game Boy for Christmas and liked it so much you stopped doing anything else doesn't entitle you to a revolution. Your fandom is not your identity. Your fandom is not a race.
I am not convinced that this person is not an ultra-conservative plant sent to discredit feminist and progressivism in geek and gaming culture. If she is, she's making a spectacular effort at doing so. This entire furore is doing real damage to the genuine participation of women in the video game and even wider tech. Intel's pulling of ads might help take the oxygen out of this fire before the industry gets burned.