The problem for me isn't that they have ETF fees, in fact given most phones have a subsidy I under stand that. My problem is that you cannot sign a contract without an ETF even if you provide your own phone. On top of that if you buy a phone without a subsidy it's not like you can negotiate a service discount with Verizon. You pay the same amount in either case and that's not really fair.
If Verizon actually cared about the customer they would offer a choice of the following two plan options.
1. Subsidized phone, contract, and ETF. You pay for you phone over the life of your contract, basically you're leasing the phone.
2. Unsubsidized phone, no contract, no ETF, discounted plan rate. You buy the phone outright since you paid full price for it you should save the difference between the price you paid and the subsidized price over the same length of time as the contract from option 1.
In fact at one point I was going to sign up for a plan with Verizon and bring my own phone, but even if I didn't get a new phone from them to setup new service I had to agree to a 1 year contract which included an ETF. There was NO way to avoid the contract.
This entire subsidy and ETF thing on your phone reminds me of old MA Bell. Before the original AT&T got broken up due to being a monopoly it wasn't actually possible for you to buy a telephone. You HAD to lease the phone from the phone company, and the phone company owned your phone. You basically got whatever phone Ma Bell wanted you to have. Cellphone companies are in that position now. While they say you "buy" your phone, you're really leasing it with no option to truly own it. If these companies were forced to offer a choice of phones, and didn't have these crazy contracts to hide behind I'm sure the cost of cellphone handsets would drop along through real competition.