That's not odd, that's how it's supposed to work. The editorial staff should be independent from the business side of the business. It's only after being exposed to Murdoch-media for too long that you think the owner should be the only one deciding the newspaper's opinions.
It's also possible that the owner is - shock! - able to disagree with someone on one issue but agrees on others. Or maybe he doesn't put his own interest ahead of what he thinks is good for society. OF course if you want to be cynical, maybe he wants the candidate to win so she can pay whatever he's suing for.
Not by paying Seed/Scienceblogs, that's for sure. How about publishing papers if you have a scientific point to make? Or, if you want to avoid the formality of those, how about a blog at science.pepsi.com? Let the content speak for itself without paying anyone to get a ride on their reputation.
But the real question Seed is faced with is probably "How are we supposed to make money from ScienceBlogs if you won't let us sell out to a company that's probably killing more people than Philip Morris ever did?"
Very easy: A law
An Ada exception is when a routine gets in trouble and says 'Beam me up, Scotty'.