Comment Re:Very well done to them! (Score 4, Informative) 169
Delivering some hardware, I'll concede as not that tricky. Delivering a fairly advanced piece of kit at a very low price is another matter. Doing it on the relatively limited scale we are talking here (Kickstarter's statisics would suggest not too many over 800 kits going out: http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console?ref=live - add up the numbers for the $699 and above pledges) is particularly tricky.
I can't find any off the shelf Tegra 3 boards; the nearest option is the KTT30 ( http://emea.kontron.com/products/boards+and+mezzanines/embedded+motherboards/miniitx+motherboards/ktt30mitx.html ) which is unpriced and "Coming Soon!", despite a number of articles expecting it to come out in Q4 2012. The devkit board retails for 529 Euros ( http://shop.seco.com/carma-devkit.html?___store=eu_en&___from_store=eu_en ) by itself, for comparison.
It's worth saying that the Nexus 7 hadn't been announced when I said this, and even if it had you have to wonder whether removing the touchscreen is enough to save 50% of the price, especially with Google's ability to use economies of scale to mitigate R&D costs. I would point out that the Nexus 7 is predicted to be selling around a million a month ( http://www.telegraph.co.uk/technology/google/9645052/Google-Nexus-7-tablet-sales-approaching-1m-a-month.html ), or over 20 times the pre-orders for the Ouya. Even then the Nexus 7 is generally presumed not to be making a profit on hardware (which the Ouya will have to do).