A visit to IKEA to purchase furniture has been a ritual in my family for over twenty years. As far as I can remember, being six years old and living in Vegreville, Alberta, paying a visit to IKEA has always been a memorable experience. There has always been a certain amount of charm involved with visiting an IKEA store. Back then, IKEA Edmonton was located near West Edmonton Mall. I hadn't been back to the Edmonton location since then, having lived in the Vancouver area for the past ten years. Now that I've moved back to the prairies, sans furniture, I figured a trip to the new Edmonton location at the South Edmonton Common was in order.
Before I continue, I would like to reiterate that my IKEA experience has always been a pleasurable one. However, this time, something changed. Most of my experience has been with IKEA Coquitlam, where exceptional customer service and outstanding value for money has always been the order of the day. I would like to extend the highest of commendations to the employees of IKEA Coquitlam for a job well done. Now that I'm back in the prairies, their professionalism is dearly missed.
I must also mention that this letter is an "open" letter, in the sense that it has been posted both to my personal online journal and website (at http://cyan.rrx.ca/ikea.shtml) This letter is thus available for anyone of the general public to read. To be fair to IKEA, any responses received (or the lack thereof) will be posted as an addendum to the original letter.
There is no intention to place blame or "point fingers" in this letter. I simply wish to state the facts of my experience so that IKEA is made aware of what happened. I am purposely omitting the names of customer service representatives and employees, as it is not my intention to get any single person into trouble.
On November 17th, 2007, I walked in to the IKEA Edmonton location expecting to spend approximately $1,000 to completely outfit my computer room with a brand new computer desk, computer chair, two shelves, and an auxiliary "work bench" desk. Since the location is on the far south side of the city, it took me a fair amount of time to arrive from the far north side.
I immediately went to the office furniture area and spent considerable time, perhaps an hour, reviewing my options. No employees offered assistance, despite being present for so long. Eventually, I settled on two "Galant" desk sets, priced at approximately $400.00 each, a chair, shelves, a wastepaper basket, CD holder, and a desk pad. Having written down my choices, I went downstairs to the self-serve furniture area and began loading my selections onto a shopping cart.
After looking around for some time, I decided to speak with an IKEA employee in the self-serve area. As it turns out, I couldn't find the "Galant" desks, and just needed to be pointed to the correct aisle so that I could load up my selection and leave. Instead of giving me a straight answer to my question, the self-serve employee stood in front of his computer and continued to type away. Not wishing to disturb him, I waited for approximately ten to fifteen minutes before he finally handed me a sheet of paper. He then said, "Just take this to the front, and you're good to go."
There was no explanation given as to why I was given a sheet of paper, or what the paper was for, or where the furniture I wanted even was. Looking the paper over, and reading the explanation at the bottom, it turns out that I had to use the paper to pay for my furniture, and then pick it up at a separate counter on the other side of the till.
Upon arriving at the till, I handed the paper over to the young lady working the register that day, and explained, "I also need to buy home delivery for these." Her response was to stare at me blankly before uttering, "Oh.. uh... I'm just going to pretend you didn't tell me that." I frowned a little and replied, "Is there a problem?"
She sighed and looked over the piece of paper, which I now understand is called a "Cash & Carry" order, despite the fact that I wasn't paying in cash, nor was I going to be carrying it out of the store. Fortunately, the young lady pointed out that I was missing a few things for my "Galant" desks on the order, such as a desk leg and table top. She explained that I had to go back to the employee in the self-serve department and request the missing pieces along with home delivery.
I thanked her for her assistance and turned my shopping cart around to go back to the self-serve department. I couldn't find the same employee I dealt with earlier, but after a couple of minutes, I was able to locate another self-serve employee. I explained to him that I needed extra parts for my desks, and that I was also in the need of home delivery for the items.
Unfortunately, the self-serve employee had a rather difficult time finding the items I needed. Fifteen minutes later, I had a new "Cash & Carry" order in my hands. The order didn't mention anything about home delivery, so I mentioned it to the employee. He replied, "We don't do that here. You've gotta go up to the till and do that."
So, I went back to the till and explained the situation to the same lady as before. She nodded and said, "Yeah, I spoke with my supervisor about it, and you can pay for your delivery right here." After paying $923.21 on my debit card, inclusive of $73.00 for shipping, I was on my way to the home delivery desk.
The employee at the home delivery desk began taking all of my information, and then said, "We can't take the small items." I looked down at the wastepaper basket, CD case, and desk pad. I then asked, "You mean these things? I paid the extra dollar per item at the till to have these shipped, and it would be mighty inconvenient if I had to take these home right now. There's no way you could accept these?" The delivery clerk shrugged his shoulders and said, "No, I can't. Sorry." I frowned and asked, "What about the extra money I paid to have these shipped?" Again he shrugged and said, "Sorry."
I sighed and picked up the small items along with my delivery order. The delivery date was set for the evening of November 20th, 2007, between 5pm and 7pm.
Having completed my day at IKEA, I went back upstairs to relax a little by having dinner at the restaurant. Unfortunately, the restaurant was completely filthy. The floors were dirty, and there were french fries spilled and stepped on all over the ground. By the way the fries were ground in to the floor, it was clear that this was not a recent spill.
After paying for my food, I sat down with my wastepaper basket, CD case, and desk pad that I was not allowed to ship earlier, despite having paid for it. I reached for my glass to have a refreshing drink of loganberry juice, only to discover that the glass hadn't been cleaned properly! The outside was sticky and dirty, as if something had spilled over the side previously and wasn't washed off. Pushing the glass away in disgust, I finished my meal as quickly as I could so that I could leave.
Stepping up to leave, again with my wastepaper basket, CD case, and desk pad in tow, I walked over to the elevator by the entrance, so that I could use it to go down to the lower level and leave the building. But it appears that someone had bolted a piece of sheet metal over the elevator call button, preventing people from the top floor getting down to the bottom. With items in tow, I had to walk my way through the entirety of the store before exiting.
Later, on the way home, while reviewing the delivery order receipt, I noticed a few discrepancies. My last name was spelled incorrectly, as "Sommerfelf", and my postal code was an incorrect "T5L 0N4" The order number was 455582. The section where the delivery desk employee was to sign, was left mysteriously blank. I have included a copy of the delivery order along with this letter.
On Tuesday, I left work early so that I could be home in time to receive the order. I arrived at 5:00pm and waited. By the time 7:00pm rolled around, I hadn't heard from anyone, so I decided to call the IKEA store and see what happened with my order.
I spoke with a lady on the phone, and asked, "Is my order arriving today, or, has something happened to it?" She put me on hold while she investigated. She then came back and explained, "Someone was at your house at 5:30pm to make the delivery, but nobody was home." I replied, "I was here, but that's okay, these things happen. When will they be making another attempt, so that I can get off of work early then, too?" The answer she gave me was astonishing: "They won't be making another attempt."
There was dead silence on the phone for a few seconds as my mind processed what she had just told me. I knew of no courier or delivery company in the world that would refuse to make a second attempt, especially in light of the fact that I was here within the period stated on the delivery order. Shocked, the only reply I could give was, "Excuse me?" Again, she explained, "There won't be a second delivery attempt."
"So, what happens to my furniture, then?", I asked. She replied, "You can come to the store and get it, if you like." I sighed and looked over at the clock. It would be well past closing by the time I arrived to the IKEA Edmonton location. "What do I have to do if I'd like it to be delivered again?", I asked. The lady responded, "You'll have to come into the store and pay $73.00 again." Again, silence fell over the telephone as astonishment prevailed. For the grand total of $146.00 for delivery, it would have been somewhere in the order of three times as much as a taxi cab from one side of the city to the other.I decided to give it one last shot. I asked, "Is there any way to take care of this over the telephone?" To which the lady responded, "No." I then asked, "If I'd like a refund on the purchase, considering that you have all of my cash and all of my furniture, what would I have to do?" She responded, "You'd have to come into the store." Again, I was shocked. Deciding I had no other recourse, I asked, "Could I speak to your supervisor, please?" Her response was, "I'm sorry, there's no supervisor available. You'll have to call back tomorrow."
The next day, I called the store and asked to speak with a supervisor or manager. I was then forwarded to the "resolutions" department, despite being under the impression that I was going to be speaking directly with a store supervisor or manager. I explained to the lady in the resolutions department about what exactly happened, and she said, "No problem. Unfortunately, you'll have to go back to the store for your refund, but you will get a refund." I asked, "Is that refund inclusive of the shipping fee?" To which she responded, "Yes." Before hanging up, I was given SAMS case number 1280086.
Again, I left work early on November 21st so that I could arrive at the IKEA store in decent time. I went to the returns counter, with receipt in hand, and explained what had happened. I provided my SAMS case number, and the employee left without explaining why he was leaving the counter. Ten or fifteen minutes later, the employee re-emerged and explained that my refund would be somewhere in the neighbourhood of seven hundred dollars.
I frowned and asked, "The receipt here says I paid $923.21, so why is there a two hundred dollar difference?" The employee shrugged and didn't have an answer. I asked to speak with his supervisor, and another ten or fifteen minutes later, the supervisor emerged.
She asked, "I understand you have a question about some of the merchandise you didn't receive?" I nodded and said, "Well, I didn't receive any of it, you see. It's all still here in the store." The supervisor looked over the receipt and tapped the section of the receipt that listed all of my "Galant" desks. She asked me, "So you didn't receive any of this merchandise?" I answered, "No." She then said, "Wait here for a few minutes, and we'll see what happened."
Approximately thirty minutes later, she emerged from the back and explained, "We have you on tape removing the merchandise from the store." I frowned at her and said, "What?" She again explained, "We have you on tape." At that moment, it dawned on me that she was speaking of the wastepaper basket, CD case, and desk pad, totaling approximately twenty dollars or so. Up until that point, I had completely forgotten about those items, having been so focused on the desks. I sighed and said, "Yes, I took those things, but the vast majority of the order, over 95% of the value of it, was left here in the store."
She then said, "Well, we can process this refund for you, but the total refund will be $825.74" I asked, "Why did the employee give me a figure in the seven hundred dollar range?" To which she had no response to my question and instead repeated, "The total refund will be $825.74." I then asked, "So the delivery fee is omitted from this refund, then?" To which she replied, "Yes."
I attempted to explain to her that the SAMS case with the resolutions department should guarantee me a full refund, inclusive of the shipping fee. The supervisor responded, "We have no record of that on the case."
To be quite honest, I was very upset by this point, but managed to stay calm. So, I asked, "Since you can so deftly find me on tape taking home twenty dollars worth of merchandise, why don't you find the audio recording that has resolutions promising me my refund for the shipping fee?" She responded, "I can't do that, the call center is somewhere in Montreal, and I don't have access to that." I asked again, considering that listening to audio tape should be far less difficult than pulling a video tape, and she said, "Well, I can call the call center tomorrow and then call you back at work with my findings." I agreed, and left the store with a $825.74 refund, having spent $71.00 for a delivery I never received.
As of today, December 5th, 2007, I have yet to hear back from this supervisor about the contents of my call with the resolutions department regarding SAMS case number 1280086.
The next day, November 22nd, I paid a visit to Staples Business Depot. This particular Staples store is within walking distance from where I work, so myself and a coworker decided to take a look at what furniture was available through my lunch break. To my amazement, there was a desk and hutch for $120, a work desk for $150, two shelves for $70 each, and a great leather computer chair for $200. The total after tax was $646.46.
The employee at Staples, Ian, was more than happy to help with my purchase and made the entire process as simple and seamless as possible. I asked Ian about delivery fees, to which he said, "Delivery is free on these items." I then asked about what happens in the case of non-delivery, and Ian explained, "Well, the driver will just try again the next day." Just to be sure that I was clear, I asked, "There's no delivery fee, and I don't have to pay anything if the delivery somehow gets missed?" He shook his head and said, "Nope."
As promised, the furniture arrived and proved to be an excellent addition to my home. Since then, Staples has been recommended to dozens of friends, family, and coworkers as an excellent, affordable location to purchase furniture. I have included the Staples receipt with this letter.
Even more surprising is that, when you compare the quality and size of the Staples furniture against the offerings from IKEA, it is clear that Staples offers a superior product for a better price. For example, the "Galant" desk from IKEA for $400.00, which only included a table top and legs, pales in comparison to the full-size "Taurus" corner desk from Staples, inclusive of hutch, keyboard tray, and computer trolley for $120. Even the $150 "Gemini" corner desk appears to be of superior quality and larger size than the IKEA "Galant" counterpart for $400.
Why is it that Staples is able to offer free shipping, including retries on failed delivery attempts, on $646.46 worth of merchandise, but IKEA can not on a $923.21 purchase? Furthermore, why doesn't IKEA offer free delivery retries at all? What audit procedures does IKEA have in place to ensure that their delivery drivers are actually at the correct address, at the correct time on home deliveries? Why are desks of superior quality more affordable at a smaller, more convenient store? Why didn't the supervisor call me back as she promised? Why was the IKEA restaurant so filthy? I imagine that these are questions that future IKEA customers may ask.
This letter is not a request for a refund, nor is it placing blame on any one person or event. It's a story of how a relationship twenty years in the making was damaged by one visit to IKEA Edmonton. I understand that working conditions in Alberta have made good help hard to find, but I believe my experience to be a little too extraordinary for this to be an acceptable excuse.
As far as I'm concerned, IKEA is welcome to keep my seventy-one dollars. Not only is that money now a tax write-off, but it's also investment money well spent. It introduced me to Staples and their exciting line of affordable, quality business products. It introduced me to their friendly, professional staff, and the possibility of having all of my needs taken care of in one hour, as opposed to multiple hours split over multiple trips.