IIRC Apple also makes tons money selling software and media. If you prefer living naked in Google's glass house to living fully clothed in Apple's walled garden that's your preference.

Why would I want a fully flexible phone that can be twisted like a block of rubber? A device like this one, for example, would just annoy me. I can see lots of uses for electronic paper, like wallpapering your apartment with it and changing the scenery on the walls depending on your moods (like they did in Cloud Atlas) but rubber phones? Perhaps if the device was mildly bendable and would adjust to the shape of your butt-cheek like this one does when you stuff it into your back trouser pocket that might be useful. I suppose Samsung could sell some phones to novelty freaks with wrap around displays also annoying, unless perhaps if you use the wrap around part for software buttons or curved/shaped displays (less annoying) but these are hardly a must-have feature. Just about the only really interesting concept prototype of a flexible display device that I have seen so far was a cylindrical e-reader where you could pull out a thin flexible screen and then reel it back into the device. It offered the same reading area as a small tablet but took little more space than a large roll of coins. It looked a bit like this thing. Then I began to wonder what happens when you want to use a ultra flexible electronic paper display like that as a touch-screen interface. Try holding up a thin and flexible piece of cardboard and think about what it would be like to use as a touch screen. Perhaps a device like this could use voice commands (don't have much hope for that after variations in english accents defeated Siri) or eye and gesture tracking instead?

And it didn't for those who naively did tried to do this. Case in point, John Rabe, a Siemens employee in China saved the lives of tens of thousands of Chinese civilians in during the rape of Nanking. He was rewarded with a gag order upon his return to Germany for embarrassing an ally. Post war he was brutally interrogated by the NKVD and then by the British and died in abject poverty sustained by money and food donated by the people of Nanking. Rabe he was one of the lucky ones. Many altruistic individuals who saved lives during WWII ended up being punished by their own countries for what they did.

... and scotch-taped to a 2000lb JDAM.